The Virtual Minds Media Manager is designed for programmatic advertising marketing of typical broadcast or one-to-many media such as TV and radio. The platform, which can be seamlessly integrated into existing media technology system landscapes, enables the provision and playback of classic, linear inventories via real-time playout using automated optimization logic.
With a true one-to-many first approach, the great potential and efficiency advantages of programmatic marketing are used while maintaining the existing media and business models for classic linear broadcast media. The technology can efficiently optimize the combined media control of linear and digital channels and thus strengthen the broadcaster in the competition by creating convergent media products.
Campaigns are prioritized using a competitive CPM and multiplied by the available reach in the selected audience. The resulting total value of a campaign is broken down to one second and thus serves the algorithm as potential for its block composition.
Optimization opportunities are identified for the media manager using exchangeable pre-scheduled spots or blank positions. The other positions only serve as context for the system as part of the holistic block contemplation and are not changed. This takes the decision-making authority of traditional planning systems into account.
The media manager can recommend a playlist shortly before the actual signal is broadcasted. This offers numerous opportunities to influence the delivery decision, essentially based on data.
In addition to processing planning data, the Media Manager also supports the transmission of audience reach as part of the delivery request, which enables completely new forecast models and their forms of integration.
By connecting Active Agent, the advertiser becomes part of the decision-making chain in classic linear TV. Because the DSP can decide on the final spot selection through programmatic guaranteed deals. The demand side will have even greater autonomy and influence with the provision of private deals in 2025.
For each campaign it can be defined whether contacts should be counted based on the total audience or a specific sub-target group. In addition, contacts achieved can be transmitted generally for the block or specifically for individual positions in order to also take drop rates into account after the start of an advertising block.
In the Media Manager, common control options such as capping and pacing have been transferred to the framework of one-to-many media channels. Instead of user-centeredness, the focus is on inventory distribution and the number of contacts reached via a few delivery options.
Advertising blocks can be targeted for individual campaigns based on numerous metadata such as channel, time or IAB content categories. In addition, the distribution in specific inventories can be determined using channel and daytime shares.
When composing advertising blocks, the media manager can apply complex exclusion rule sets. These criteria can be configured individually for each advertiser and thus allow very granular control of corresponding decision restrictions.
Using a simulation report the broadcaster’s planning process should be supported to determine the inventory required for real-time optimization. Overnight, the media manager fast forwards the recommendation process for the inventory of the next 90 days chronologically and places the campaigns based on all the parameters that have been set. The result is a forecast of potential campaign placement and goal achievement.
These three principles form the basis for a targeted customer relationship and are therefore our focus.
In compliance with German data protection regulations, we continue to impress our customers and partners with fast response times and a collaborative approach to work.
Day after day. Week after week.
